We consider that in order to operate and grow your web store successfully you need access to good data.
Also we wanted to create a simple way for everybody to be able to fully embrace a cleaner way of implementing tracking for everything else by using Google Tag Manager. We fully integrated the solution in our theme as well as our other free extensions.
This way store owners can simply track revenue generated by our solutions, therefore gain trust in everything that we are doing and services that we are offering.
It's our way to give back to the Magento Community.