Facing data mismatch between GA4 tracking and Google Ads conversion value


1 comment

  • Official comment

    There are many factors which can influence this, however, as a general rule, we don't recommend using other custom tracking scripts when using our own extension (as would be the advice from any other vendor) as conflicts do have the possibility of arising.

    If you're reporting transactions to Google Analytics via Measurement Protocol (server-side), these will be more accurate than client-side tracking scripts, which are often influenced by things like Cookie Policies, Ad Blockers, JavaScript browser settings, built in browser privacy settings, etc. 

    Here's an article that may help point you in the right direction: Magento 2 Google Tag Manager / Google Analytics 4 - Missing or incomplete transactions/revenue

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