Google Analytics 4 (GA4) With GTM Support for Magento 2 extension feature clarification

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Nisha Thakkar

• March 22, 2024 04:31

Hi,

Per my understanding of the product's offering is that with this extension we get GA4 server-side tracking included (in GA4 pro). But Google Ads and FB Ads are client-side, right?
The link I am referring to: https://www.weltpixel.com/google-analytics-4-ga4-with-gtm-support-for-magento-2.html

I see there is a step called "Measurement Protocol Tracking Configuration". Per my understanding that is being referred to GA4 server-side tracking.

The Google and FB will be client-side. Like all the e-commerce events will be tracked and sent to Google and FB but from the browser-side and not server-side.

Can you please acknowledge or correct my understanding?

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• Official comment

  

  Support

  • March 22, 2024 10:39

  The Google Analytics 4 PRO extension comes with server-side tracking via Measurement Protocol for eCommerce events in the Google Analytics 4 platform.

  Tracking related to Google Ads (conversion tracking as well as all other Google Ads features the extension comes with) and Facebook Pixel is currently limited to client-side.

  You can find a detailed list of eCommerce events the extension tracks, and whether they're available client-side, server-side or both on the Google Analytics 4 Product Page.

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