What's the difference between GTM & GA4 GTM modules?

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Vignesh Muthusamy

• October 29, 2021 08:27

I would like to know what other differences we have between the module enhanced ecommerce GTM & GA4 GTM other than GA4 integration. This would help us to identify right module for our client.

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  Support

  • October 29, 2021 09:09

  The two modules are separate extensions built for separate purposes.

  One of the modules implements Universal Analytics, and thus, needs a Universal Analytics Dashboard, while the other implements Google Analytics 4, and requires a Google Analytics 4 Dashboard.

  The two platforms are different, so the module you need depends on whether you plan on using Universal Analytics or Analytics 4. You can find more details about the differences and recommended setup in the FAQ section on the Google Analytics 4 Product Page here:

  https://www.weltpixel.com/google-analytics-4-ga4-with-gtm-support-for-magento-2.html

  A more general comparison can also be found in this Google Support article:

  https://support.google.com/analytics/answer/9964640/universal-analytics-versus-google-analytics-4-data 

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