How NS8 Protect defends Magento shops against fraud

WeltPixel hasl partnered up with NS8 to help Magento merchants reduce order and advertising fraud. More details here about How NS8 Fraud Prevention Works, or in the article below:  

NS8 Protect™ utilizes industry-leading techniques such as behavioral analytics, real-time user scoring, and global monitoring to identify bots and other malicious activity that threaten eCommerce storefronts. NS8 Protect is available through an easy one-click installation in the Magento Marketplace and can be tried out by new merchants with a 30-day free trial.

Taking a platform-based approach to online threat reduction, NS8 Protect is designed to help Magento stores fight the three big revenue killers: order fraud, advertising fraud, and poor performance. Key features of the product include:

• Defending Magento stores against the rising threats posed by automated traffic and malicious users.
• Preventing fraudulent traffic and transactions from stealing store resources.
• Shielding Magento stores from multiple threats simultaneously from an integrated dashboard within the Magento platform.

Protecting Against Transaction Fraud

NS8 Protect scores every visitor to a Magento storefront. Every action taken by a visitor, leading up to and including placing an order, is scored individually and reflected in an EQ8 Score generated by NS8 Protect. Low-scoring orders are most likely fraudulent and may be held or flagged for manual review.

NS8 Protect also provides automated tools to escalate suspect orders or even request email and SMS text verification from the visitor. The mix of automated tools and easier manual reviews empowers merchants to optimize their order processing and minimize risk.

Highlights of NS8 Protect transaction fraud prevention capabilities include:

• Benefiting from the network of stores and websites already tagging fraudulent users and suspicious behavior by using NS8 software.
• Reducing costly chargebacks and the risk they pose to merchant accounts.
• Reducing both the labor dedicated to manual review and shipping lead times.
• Setting custom thresholds for suspect orders and users.

Below the screen shot taken from the NS8 Protect dashboard, are the available order rule actions for the Magento NS8 Protect™ implementation. These actions are configured on the Create Order Rule screen when building or modifying a rule.

Please note that there is an additional feature in Magento that is required to place orders on hold using an order rule. Below, the Action to take drop down menu is a toggle switch labeled Put order on hold that will cause any rule to put an order in Magento's 'Holded' status.

Set recommendation to 'investigate' - This action will change the NS8 Status field to 'Investigate' and also the Recommendation to 'Investigate'. This action will not automatically request SMS verification. The order will also be held if the option on the order rule screen to Put order on hold is turned on.

Set recommendation to 'cancel' - This action will change the NS8 Status field to 'Cancel' and also the Recommendation to 'Cancel'. The order will also be held if the option on the order rule screen to Put order on hold is turned on.

Set recommendation to 'accept' - This action will change the NS8 Status field to 'Accept' and also the Recommendation to 'Accept'. The order will also be held if the option on the order rule screen to Put order on hold is turned on.

Set recommendation to 'investigate' and SMS check order - This action will change the NS8 Status field to 'Investigate' and also the Recommendation to 'Investigate'. This action will automatically request SMS verification. The order will also be held if the option on the order rule screen to Put order on hold is turned on.

Approve Order - This action will change the NS8 Status field to 'Approved'. It will also remove the Magento 'Holded' status on a pending order and make it available for fulfillment.

Cancel Order - This action will change the NS8 Status field to 'Cancel' and change the Magento status to 'Holded'. You will still need to cancel the order within Magento.

Click here to learn more about the NS8 Protect SMS Verification Process.

Prevent Retargeting to Fraudsters

Advertising fraud is a huge and growing issue for online merchants. NS8 Protect not only scores all traffic visiting Magento stores, but it also detects and records the traffic’s source.

With NS8 Protect, Magento merchants can see when, and which, advertising sources are delivering low-quality, high-risk, fraudulent traffic. They will also be able to save money and increase revenue by eliminating poorly performing campaigns and focusing their budget on the successful campaigns that deliver results.

Highlights of NS8 Protect advertising fraud prevention capabilities include:

• Comparing scored campaigns for the presence of bot traffic and fraud.
• Preventing bots and fraudulent users from being tagged for remarketing.
• Integrating with Google Analytics to tag high-value users for more effective remarketing.
• Tracking a store’s advertising savings from blocked fraudulent users.

Below are descriptions of the settings and application features that can be accessed through the NS8 Protect Ad Fraud Protection Menu.

Campaigns - By clicking on this menu item, you will be redirected to the Campaign Activity screen where detailed traffic analysis of your website can be performed using all gathered data related to advertising campaigns.

Suspicious Sessions - By clicking on this menu item, you will be redirected to the Suspicious Sessions screen where detailed analysis of suspect traffic for your website can be performed based on NS8's risk scoring methodology.

Timeline - By clicking on this menu item, you will be redirected to the Sessions Timeline screen where detailed traffic analysis of your website can be performed based on chronological data.

Campaign IDs - By clicking on this menu item, you will be redirected to a screen used to set up your campaign identifiers. Campaign identifiers designate what you want the query string parameter name to be for campaign tracking. The IDs 'source' and 'utm-campaign' are automatically tracked.

Campaign Referrers - By clicking on this menu item, you will be redirected to a screen used to assign a campaign name to specific referrers.

The installation of NS8 Protect requires no coding, and merchants can be collecting data and stopping fraud within minutes. 

The best way to install the NS8 Protect application on a Magento store is to follow the Install Free Trial link from NS8's product page and completing the steps outlined in Magento's support document installing the extension, which can be accessed here.